Comments on: Will Free Ad Serving From Google Win?

By: OpenX Has Me Looking at Google Like Big Brother

OpenX Has Me Looking at Google Like Big Brother — Wed, 12 Nov 2008 19:49:12 +0000

[...] note: As conversionrater.com accurately points out, free has its price, and some businesses are looking for more than just a low price point. And just [...]

By: How To Create You Own Advertising Network. | Streamxy.com

How To Create You Own Advertising Network. | Streamxy.com — Tue, 16 Sep 2008 16:13:14 +0000

[...] Other publisher also relate their experience when Google Analytic when free – the downtime, the problem of slowness reporting of updating data and other issues. [...]

By: How To Create You Own Advertising Network. | Streamxy - The Next Internet Rush

Tue, 16 Sep 2008 15:58:53 +0000

[...] Other publisher also relate their experience when Google Analytic when free - the downtime, the problem of slowness reporting of updating data and other issues. [...]

By: Adam

Adam — Sat, 21 Apr 2007 16:44:53 +0000

Whether or not this has an impact on the ad market in a bigger scale will have to play out over time. I know that most publishers of significance would not risk putting their revenue source into the hands of a 3rd party without some restrictions and controls. But for the thousands of smaller players this could be a nice way to have better controls over inventory. But like most services that are given away it comes at a price. Google will most likely not offer support in any meaningful fashion which as any web site owner knows could impact their mission critical application when something goes wrong. The facts are that as CPM’s grow and ad yields increase the percentage paid to serve the ad becomes less of an issue. There really is no other reason to value DoubleClick at 3.1 billion unless GOOG wants to dominate the delivery market.