Comments on: Making Money With Online Advertising in The Long Tail http://www.conversionrater.com/2007/03/19/making-money-with-online-advertising-in-the-long-tail/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Mon, 15 Mar 2010 18:52:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Eric http://www.conversionrater.com/2007/03/19/making-money-with-online-advertising-in-the-long-tail/comment-page-1/#comment-72859 Eric Thu, 22 Mar 2007 04:05:32 +0000 http://www.conversionrater.com/index.php/2007/03/19/making-money-with-online-advertising-in-the-long-tail/#comment-72859 I'd be interested in knowing what your definitions of low, decent and good traffic levels are. I’d be interested in knowing what your definitions of low, decent and good traffic levels are.

]]> By: Pat McCarthy http://www.conversionrater.com/2007/03/19/making-money-with-online-advertising-in-the-long-tail/comment-page-1/#comment-72367 Pat McCarthy Wed, 21 Mar 2007 03:40:12 +0000 http://www.conversionrater.com/index.php/2007/03/19/making-money-with-online-advertising-in-the-long-tail/#comment-72367 What type of metric did you have in mind Bennett? Like at what level of unique visitors a publisher needs to have before advertising is worthwhile? What type of metric did you have in mind Bennett? Like at what level of unique visitors a publisher needs to have before advertising is worthwhile?

]]> By: Bennett Zucker http://www.conversionrater.com/2007/03/19/making-money-with-online-advertising-in-the-long-tail/comment-page-1/#comment-72350 Bennett Zucker Wed, 21 Mar 2007 01:59:24 +0000 http://www.conversionrater.com/index.php/2007/03/19/making-money-with-online-advertising-in-the-long-tail/#comment-72350 Pat, This theme was picked up at the OPA Forum on the Future in London a couple weeks ago. I believe that's where Scott picked up 92% as the percentage of total online ad revenues generated by Google, Yahoo, MSN and AOL. At the same conference, Allen Morgan of Mayfield Fund said that a content site would need to have "tens of millions of unique visitors" in order to attract his fund's interest and investment. You're in a great position to know differently from your work with lots of successful websites. It would be great if you could publish a metric along these lines. Maybe something you can develop from a survey of RMX Direct customers? Pat, This theme was picked up at the OPA Forum on the Future in London a couple weeks ago. I believe that’s where Scott picked up 92% as the percentage of total online ad revenues generated by Google, Yahoo, MSN and AOL. At the same conference, Allen Morgan of Mayfield Fund said that a content site would need to have “tens of millions of unique visitors” in order to attract his fund’s interest and investment.

You’re in a great position to know differently from your work with lots of successful websites. It would be great if you could publish a metric along these lines. Maybe something you can develop from a survey of RMX Direct customers?

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