Comments on: Creating a Top Notch Content Website http://www.conversionrater.com/2007/03/14/creating-a-top-notch-content-website/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Tue, 07 Oct 2008 14:53:46 +0000 http://wordpress.org/?v=2.6.1 By: Dennis R. Mortensen http://www.conversionrater.com/2007/03/14/creating-a-top-notch-content-website/#comment-71274 Dennis R. Mortensen Sat, 17 Mar 2007 21:14:59 +0000 http://www.conversionrater.com/index.php/2007/03/14/creating-a-top-notch-content-website/#comment-71274 Hi Pat, I find this topic quite fascinating, especially because it seems like, in my dialogue with affiliates, that most people are still winging it (not saying that they do not write good content) – but they equal time spent on content with quality. Which is not an accurate “measurement, if we agree that quality means high conversion”. I have among others been working with: Conversion Participation Metrics Revenue Participation Metrics And have seen huge impacts on where people spend time and how which content they optimize. My 2 cents :-) Cheers Dennis, My Analytics blog http://visualrevenue.com/blog Hi Pat,

I find this topic quite fascinating, especially because it seems like, in my dialogue with affiliates, that most people are still winging it (not saying that they do not write good content) – but they equal time spent on content with quality. Which is not an accurate “measurement, if we agree that quality means high conversion”. I have among others been working with:

Conversion Participation Metrics
Revenue Participation Metrics

And have seen huge impacts on where people spend time and how which content they optimize. My 2 cents :-)

Cheers
Dennis,

My Analytics blog
http://visualrevenue.com/blog

]]> By: Bennett Zucker http://www.conversionrater.com/2007/03/14/creating-a-top-notch-content-website/#comment-70216 Bennett Zucker Thu, 15 Mar 2007 13:11:15 +0000 http://www.conversionrater.com/index.php/2007/03/14/creating-a-top-notch-content-website/#comment-70216 Different audience, but I heard just the opposite at last week's Online Publishers Association Forum on the Future, where large media companies debated and speculated and conjured. Content has been forever severed from its distribution platform, so it is extremely hard to make money as a content site. At a minimum, you need to adopt multiple delivery platforms. When it comes to funding, content sites need not apply: you have to offer a tech-enabled site with an application that allows users to promote for you. Otherwise, you just won't get the marketing bucks you need to build the audience of tens of millions of users that the VCs want to see. If interested, you can see my writeup of the entire conference on Friday, March 16, at imediaconnection.com Different audience, but I heard just the opposite at last week’s Online Publishers Association Forum on the Future, where large media companies debated and speculated and conjured.

Content has been forever severed from its distribution platform, so it is extremely hard to make money as a content site. At a minimum, you need to adopt multiple delivery platforms. When it comes to funding, content sites need not apply: you have to offer a tech-enabled site with an application that allows users to promote for you. Otherwise, you just won’t get the marketing bucks you need to build the audience of tens of millions of users that the VCs want to see.

If interested, you can see my writeup of the entire conference on Friday, March 16, at imediaconnection.com

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