http://www.conversionrater.com/2007/02/26/right-media-in-business-20/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 02:32:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2007/02/26/right-media-in-business-20/comment-page-1/#comment-386047 LawLawLaw 2007-03-17 | @ErikJHeels Fri, 18 Nov 2011 14:29:48 +0000 http://www.conversionrater.com/index.php/2007/02/26/right-media-in-business-20/#comment-386047 [...] Right Media In Business 2.0 (2007-02-26) "[Right Media] founder Mike Walrath … built an exchange, called RMX, that's become a kind of eBay for display-ad inventory.  Bidders specify their audience and Right Media's system predicts where the ads will work best.  The software matches them with sellers in a fraction of a second and serves up the ad; Right Media takes an 8 percent cut.  Right Media won a big endorsement [in May 2006] when Yahoo paid $45 million for a fifth of the company." [...] [...] Right Media In Business 2.0 (2007-02-26) "[Right Media] founder Mike Walrath … built an exchange, called RMX, that's become a kind of eBay for display-ad inventory.  Bidders specify their audience and Right Media's system predicts where the ads will work best.  The software matches them with sellers in a fraction of a second and serves up the ad; Right Media takes an 8 percent cut.  Right Media won a big endorsement [in May 2006] when Yahoo paid $45 million for a fifth of the company." [...]

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