Right Media In Business 2.0

In the latest issue of Business 2.0 they focus on the Next Net 25, and one of the articles is about “The quest for the perfect online ad” and features a good section about my employer Right Media. I thought there might be some more interesting stuff to focus on than how we fought back against spyware, but there were some nice comments and it’s some good press.

Also interesting in the article was Yahoo! and others saying that there is a huge opportunity in display advertising that’s still untapped that could potentially be bigger than search. That’s along the lines of a blog post written by Right Media CEO Mike Walrath in early January that questions if we’re underestimating display advertising.