Interesting news on the ad optimization front as Fox Interactive acquired ad optimization company Strategic Data Corp. I admittedly don’t know much about Strategic Data Corp. but I aim to find out more. From all the articles it appears that they plan on building in their optimization technologies to help monetize Fox’s massive amount of advertising across their network of sites including MySpace.
One thing I should note though, in the Techcrunch article Marshall Kirkpatrick writes:
Just to clarify, Yahoo! didn’t “take control” of Right Media, they purchased a non-controlling minority stake of 20%. It’s important to note the difference as Yahoo! behaves as a client of the exchange and has no control or special rights in the buying and selling of advertising on the Right Media Exchange.