Omniture Purchases Touch Clarity
February 14th, 2007
I admittedly hadn’t heard of Touch Clarity before, but web analytics powerhouse Omniture has announced that they purchased them for $51.5 million (plus approximately $8.5 million in assumed vested stock options).
What does Touch Clarity do?
Touch Clarity, headquartered in London, England, provides technology that uniquely combines the most sophisticated advancements in real-time predictive modeling, data mining and machine learning via the on-demand, software-as-a-service model.
Well, that’s not entirely clear, but it’s also summarized as automated behavioral targeting. It looks like combined with Omniture’s web analytics platform they hope to automate a lot of the manual work in behavioral targeting combined with being able to see your results in Omniture’s web analytics.
Related Posts:
- Omniture Buys Instadia, Danish Web Analytics Company
- Unique Visitors Isn’t The Best Single Metric
- Google Payments: No Surprise
- Google Adwords to Add CPC Site Targeting to Adsense Network
- FTC Looking into DoubleGoo (Google and DoubleClick)
Entry Filed under: Web Analytics
2 Comments Add your own
1. Anil Batra | February 15th, 2007 at 5:40 pm
In my opinion this is a great move by Omniture. I predicted these kinds of acquisition on Jan 7th on my blog. I have another post related to same topic. Visit it at
http://webanalysis.blogspot.com
2. ventureblogalist | February 18th, 2007 at 10:25 am
shoot me an email and i will give you more detail about Touch Clarity. It’s a company I have been tracking and also been interested in.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed