Comments on: Yahoo Brand Sites Would Be Better As a Tool For YPN Publishers http://www.conversionrater.com/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Wed, 07 Jan 2009 22:02:06 +0000 http://wordpress.org/?v=2.6.1 By: Greg G. http://www.conversionrater.com/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56946 Greg G. Thu, 01 Feb 2007 15:09:13 +0000 http://www.conversionrater.com/index.php/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56946 Well, if the *required* YPN monetization, it would seem win-win on their end; it's the same content as they are displaying on their own pages, with their ads, so from a cost of offering it perspective, things are taken care of. They only risk diluting the audience to their own properties, but I would think mass diversification with potential to drive back traffic to the mothership would be a better play. Well, if the required YPN monetization, it would seem win-win on their end; it’s the same content as they are displaying on their own pages, with their ads, so from a cost of offering it perspective, things are taken care of. They only risk diluting the audience to their own properties, but I would think mass diversification with potential to drive back traffic to the mothership would be a better play.

]]> By: Pat McCarthy http://www.conversionrater.com/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56774 Pat McCarthy Wed, 31 Jan 2007 21:51:49 +0000 http://www.conversionrater.com/index.php/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56774 Very true Greg. My suggestion would be like yours that they open it up, and that they make this obvious to YPN publishers by featuring it in the YPN interface and making it easy to do implementations of the API. Now, I don't know the costs associated with allowing API access, so it could be that it wouldn't end up being profitable even through YPN monetization to really open up the API to more than 5,000 calls per day. Very true Greg. My suggestion would be like yours that they open it up, and that they make this obvious to YPN publishers by featuring it in the YPN interface and making it easy to do implementations of the API.

Now, I don’t know the costs associated with allowing API access, so it could be that it wouldn’t end up being profitable even through YPN monetization to really open up the API to more than 5,000 calls per day.

]]> By: Greg G. http://www.conversionrater.com/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56772 Greg G. Wed, 31 Jan 2007 21:43:01 +0000 http://www.conversionrater.com/index.php/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56772 Most of this content is available to outside publishers via the <a href="http://developer.yahoo.net" rel="nofollow">Yahoo Developer Network</a>; APIs for Flickr, News, Answers, etc enable just about anyone to create a site's like these. Most of the APIs have restrictions that limit monetization to YPN, and all of the APIs have limits around 5000 calls per day that make it somewhat impractical to build a large scale service with their stuff. It would be nice to see Yahoo open this up a bit more, just as Google owns the search market, Yahoo can own the content market. Most of this content is available to outside publishers via the Yahoo Developer Network; APIs for Flickr, News, Answers, etc enable just about anyone to create a site’s like these. Most of the APIs have restrictions that limit monetization to YPN, and all of the APIs have limits around 5000 calls per day that make it somewhat impractical to build a large scale service with their stuff. It would be nice to see Yahoo open this up a bit more, just as Google owns the search market, Yahoo can own the content market.

]]> By: Sramana Mitra http://www.conversionrater.com/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56766 Sramana Mitra Wed, 31 Jan 2007 21:35:12 +0000 http://www.conversionrater.com/index.php/2007/01/31/yahoo-brand-sites-would-be-better-as-a-tool-for-ypn-publishers/#comment-56766 Very recently, I wrote <a href="http://sramanamitra.com/blog/484" rel="nofollow">4C: Yahoo's Turnaround Formula</a>, criticizing them for having haphazard offerings with no segmentation. This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience. I like it. Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.

This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.

I like it.

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