Yahoo has announced the implementation of a new set of brand sites that are almost entirely built with the APIs of various Yahoo services like Flickr, Yahoo! Video, Yahoo! Answers, Yahoo! News, del.icio.us, and more.
The first site is a site for the Nintentdo Wii gaming system. Supposedly Yahoo is not doing these in partnership with the brands, but may do so at some point.
I think it’s a great idea that Yahoo! is looking to leverage their services and APIs in ways to create compelling sites and content. But as John Battelle points out, something doesn’t feel quite right about this implementation.
Regardless, I think a better strategy would be to use all of Yahoo’s various content services and make them available to YPN publishers. Make it extremely easy for both technical and non-technical web publishers to pull this same type of content, and in exchange that publisher has to use YPN to monetize the content. Therefore, if I’m a publisher running my own Nintentdo Wii site I can use this same content, and reward Yahoo for providing it by running their ads on it. Sure, they’d need some way to check or verify this, but I think it could be done.
It’s a service that Google could not provide to Adsense users, as they don’t own as much content or as many widely-used services as Yahoo. Why not leverage those strengths into helping win more volume from publishers?