It’s been announced that web analytics company Omniture bought Instadia, a Danish web analytics company. I’m not very familiar with Instadia, but I imagine the strategy here was to help Omniture grow their international business, and maybe Instadia has some good technology?
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We have been using Instadia since early 2002 for a series of our clients and can certainly understand the purchase. Instadia have a solid client base among some of the largest european companies.
This purchase provides Omniture with quick access and a leading position in markedets like the danish where Omniture previously had no pressence at all… so all in all a smart move.
ClientStep as there system is called is a very flexble system and is offers good value for money.