I’m a bit late on the update, but here’s a wrap up for the month of December for our advertising case study project VoFiles.com. You can also read more about how we set up our initial advertising strategy.
December was the first full month of VoFiles and it started out well as we told some initial friends and coworkers to check it out, and did about an hour’s worth of work with some initial submission of Myspace profiles one night. Traffic really died down though as we moved towards the holidays and didn’t do anything, and the initial momentum didn’t seem to sustain itself. Thus implying that we don’t have the site right yet for social network users to really see any purpose or value in submitting profiles or having people vote for their own.
We did see VoFiles.com start to appear in some search rankings towards the end of the month as we made it into some regular Google results and Google Blog Search results for search terms such as:
- mitchy the kid
- the best profile layouts
- christine dolce
- tummy sticks
- vofiles
- speedini
- ray lamontagne
- marc broussard voice
- dear lord baby jesus
- christmas profile
I’m not really sure on whether to be happy about those results, shocked, or just confused. I’ll just go ahead and say that January’s terms are even more special.
Overall, the message was clear though that if we want this site to grow and sustain on it’s own, we have to adjust some things to get social networking users to see more value in using it, and get more link popularity to do better with search results for it to grow. Now on to the overall December results.
DECEMBER STATS
User Accounts: 22
Visits: 515
Page Views: 2,978
Ad Revenue: $1.74
Overall eCPM: $0.19
Google Page Rank: 2/10
Alexa Rank: 123,024 (so skewed)
Alexa Graph:
RMX Direct Advertiser Report: (click to enlarge)
Hahaha. I was a little surprised to see tummy sticks in there. Dave’s name must have been indexed to get that one…just joking Dave!