Comments on: Friendster Has a $0.04 CPM http://www.conversionrater.com/2007/01/13/friendster-has-a-004-cpm/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Wed, 07 Jan 2009 18:40:26 +0000 http://wordpress.org/?v=2.6.1 By: John http://www.conversionrater.com/2007/01/13/friendster-has-a-004-cpm/#comment-126626 John Mon, 02 Jul 2007 18:52:37 +0000 http://www.conversionrater.com/index.php/2007/01/13/friendster-has-a-004-cpm/#comment-126626 I don't know if 6 bil is a bad figure for their pageviews. I am running a brand new site that has only minimal functionality compared to FaceBook and a very small user base at this point in our beta, and we had over 1 Mil page impressions last month. I have to say that the .04 sounds low as my historical adsense numbers are significantly higher than that, although if I had 6 bil page impressions, I think I'd take the .04! I don’t know if 6 bil is a bad figure for their pageviews. I am running a brand new site that has only minimal functionality compared to FaceBook and a very small user base at this point in our beta, and we had over 1 Mil page impressions last month.

I have to say that the .04 sounds low as my historical adsense numbers are significantly higher than that, although if I had 6 bil page impressions, I think I’d take the .04!

]]> By: Pat McCarthy http://www.conversionrater.com/2007/01/13/friendster-has-a-004-cpm/#comment-86136 Pat McCarthy Wed, 18 Apr 2007 23:21:45 +0000 http://www.conversionrater.com/index.php/2007/01/13/friendster-has-a-004-cpm/#comment-86136 It depends on what audience you're looking for with your advertising. The reason the Friendster and other social networking audiences are so cheap is because they don't drive clicks and conversions as much as many other audiences. It depends on what audience you’re looking for with your advertising. The reason the Friendster and other social networking audiences are so cheap is because they don’t drive clicks and conversions as much as many other audiences.

]]> By: Free PlayStation 3 http://www.conversionrater.com/2007/01/13/friendster-has-a-004-cpm/#comment-85762 Free PlayStation 3 Tue, 17 Apr 2007 19:17:41 +0000 http://www.conversionrater.com/index.php/2007/01/13/friendster-has-a-004-cpm/#comment-85762 From an advertising standpoint, $0.04 per 1000 ad impressions sounds like a great deal. Is Friendster the next best place to advertise on or does anyone else have a better recommendation? From an advertising standpoint, $0.04 per 1000 ad impressions sounds like a great deal. Is Friendster the next best place to advertise on or does anyone else have a better recommendation?

]]> By: Jeff http://www.conversionrater.com/2007/01/13/friendster-has-a-004-cpm/#comment-51592 Jeff Sun, 14 Jan 2007 22:25:32 +0000 http://www.conversionrater.com/index.php/2007/01/13/friendster-has-a-004-cpm/#comment-51592 I seriously question the 6 billion pageviews figure in this story. They are not that large. I seriously question the 6 billion pageviews figure in this story. They are not that large.

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