http://www.conversionrater.com/2007/01/04/feedburner-integrates-web-analytics-with-rss-analytics/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Sat, 11 Feb 2012 10:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2007/01/04/feedburner-integrates-web-analytics-with-rss-analytics/comment-page-1/#comment-48535 Pat McCarthy Thu, 04 Jan 2007 23:01:35 +0000 http://www.conversionrater.com/index.php/2007/01/04/feedburner-integrates-web-analytics-with-rss-analytics/#comment-48535 That'd be interesting Peter. Feedburner's ad network does have some interesting possibilities, and behavioral targeting is definitely one of the waves of the future. One of the problems those companies have is getting access to scale, and I'm not sure yet that FeedBurner has a ton of scale with their ad network yet. I know they reach most of the key RSS feeds out there, but that's probably not that big compared to some of the scale that the larger ad networks and exchanges reach. That’d be interesting Peter. Feedburner’s ad network does have some interesting possibilities, and behavioral targeting is definitely one of the waves of the future. One of the problems those companies have is getting access to scale, and I’m not sure yet that FeedBurner has a ton of scale with their ad network yet. I know they reach most of the key RSS feeds out there, but that’s probably not that big compared to some of the scale that the larger ad networks and exchanges reach.

]]> http://www.conversionrater.com/2007/01/04/feedburner-integrates-web-analytics-with-rss-analytics/comment-page-1/#comment-48517 Peter Caputa Thu, 04 Jan 2007 20:23:21 +0000 http://www.conversionrater.com/index.php/2007/01/04/feedburner-integrates-web-analytics-with-rss-analytics/#comment-48517 Do you see a tie up between feedburner and a behaviorial ad company happening down the line? Do you see a tie up between feedburner and a behaviorial ad company happening down the line?

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