Fred Wilson points out that FeedBurner has now completed their integration from their acquisition of BlogBeat to add web site anaytics with the RSS analytics they already provide for publishers. I’ve activated the stats for my account and will give a review of it shortly, but I was a fan of BlogBeat before FeedBurner acquired them so I anticipate liking what they provide.
The main thing to like here is that it’s a company taking a step to integrate two different types of statistics publishers are interested in together in one login/account. One thing I’ve complained about in the past is that there are numerous different types of data a publisher wants to look at to evaluate their web business. Having to login to multiple accounts all the time is rather annoying, so I applaud FeedBurner for integrating two of the different types of data I want to look at.
Do you see a tie up between feedburner and a behaviorial ad company happening down the line?
That’d be interesting Peter. Feedburner’s ad network does have some interesting possibilities, and behavioral targeting is definitely one of the waves of the future. One of the problems those companies have is getting access to scale, and I’m not sure yet that FeedBurner has a ton of scale with their ad network yet. I know they reach most of the key RSS feeds out there, but that’s probably not that big compared to some of the scale that the larger ad networks and exchanges reach.