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FeedBurner Integrates Web Analytics with RSS Analytics

January 4, 2007 11:58 am / 2 Comments / Pat McCarthy

Fred Wilson points out that FeedBurner has now completed their integration from their acquisition of BlogBeat to add web site anaytics with the RSS analytics they already provide for publishers. I’ve activated the stats for my account and will give a review of it shortly, but I was a fan of BlogBeat before FeedBurner acquired them so I anticipate liking what they provide.

The main thing to like here is that it’s a company taking a step to integrate two different types of statistics publishers are interested in together in one login/account. One thing I’ve complained about in the past is that there are numerous different types of data a publisher wants to look at to evaluate their web business. Having to login to multiple accounts all the time is rather annoying, so I applaud FeedBurner for integrating two of the different types of data I want to look at.

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