Right Media 2007 Internal Memo

January 2nd, 2007

Since we’re about transparency and being open with advertising, why not do the same with internal company memos? Our CEO Michael Walrath sent a “year end wrap-up/looking ahead email for employees” that we ended up putting on the Right Media blog.

Michael makes a comparison to how the search advertising market of today was projected way too lower a few years back due to projections not foreseeing the improvements made by Google and Yahoo in monetization of that search inventory. He says the same situation could be occurring with the glut of display ad inventory that’s being created with user generated content, and that projections today might not be including the improvements in monetization that companies like Right Media are working on.

Definitely worth a read.

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Entry Filed under: Ad Networks, Advertising, Publishing, Random, Right Media