Imagine the Possibilities for Publishers

December 17th, 2006

It’s always a good feeling when people see the possibilities in something you’re involved in, and Matt McAlister of Yahoo is seeing the light with RMX Direct.

His description of how the application works is pretty accurate, although I would add that it not only allows publishers to get ads from the networks that are part of our exchange, but it also allows you to auction and manage networks like YPN, Adsense, Valueclick, Feedburner, and others.

I also agree with Matt that Feedburner is doing very interesting things, and their commitment to publishers is outstanding.

RMX Direct is still early in its life, and we’re hoping to continually talk to people like Matt to explore the possibilities on ways publishers can interact with and benefit from the Right Media Exchange.

If you are a web publisher with an interest in advertising, I’d love to talk to you.

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Entry Filed under: Ad Networks, Advertising, Direct Media Exchange, Publishing, Random, Right Media, Yahoo