• About
  • Contact
ConversionRater A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.

Imagine the Possibilities for Publishers

December 17, 2006 8:17 pm / Leave a Comment / Pat McCarthy

It’s always a good feeling when people see the possibilities in something you’re involved in, and Matt McAlister of Yahoo is seeing the light with RMX Direct.

His description of how the application works is pretty accurate, although I would add that it not only allows publishers to get ads from the networks that are part of our exchange, but it also allows you to auction and manage networks like YPN, Adsense, Valueclick, Feedburner, and others.

I also agree with Matt that Feedburner is doing very interesting things, and their commitment to publishers is outstanding.

RMX Direct is still early in its life, and we’re hoping to continually talk to people like Matt to explore the possibilities on ways publishers can interact with and benefit from the Right Media Exchange.

If you are a web publisher with an interest in advertising, I’d love to talk to you.

Related Posts

  • Top 11 Publisher Ad Tools That Help You Make More Money
  • 10 Ways to Monetize Your Blog
  • An Easy Way to Geotarget
  • 10 Ways to Use an Ad Server to Dominate With Contextual Ad Networks
  • RMX Direct Featured Publisher: CheatCodes.com
Zemanta
Posted in: Ad Networks, Advertising, Direct Media Exchange, Publishing, Random, Right Media, Yahoo

Post Navigation

← Previous Post
Next Post →

Follow Pat

@patmccarthy
Facebook
Quora
LinkedIn
Tumblr
RebelMouse

Categories

  • Acquisitions
  • Ad Exchanges
  • Ad Networks
  • Advertising
  • Apple
  • AppNexus
  • Blogging
  • Conferences
  • Conversion Rate
  • Direct Media Exchange
  • Ecommerce
  • Facebook
  • Fantuition
  • Featured
  • Google
  • Microsoft
  • Music
  • Oregon Ducks
  • Personal
  • Publishing
  • Random
  • Right Media
  • Social Networks
  • Startups
  • Twitter
  • Web 2.0
  • Web Analytics
  • Yahoo

Recent Posts

  • How is Data Science in Advertising Like the NBA?
  • Coming Back to Blogging
  • What It Feels Like To Be Acqhired
  • How Facebook Will Become The Biggest Ad Network
  • Should Yahoo!’s Strategy Be To Focus On Women?
© Copyright 2021 - ConversionRater
Infinity Theme by DesignCoral / WordPress