Comments on: What Marissa Mayer and Google Knows: It’s Speed

By: Optimize your pages – Part 1 « Webs Blog

Optimize your pages – Part 1 « Webs Blog — Fri, 19 Feb 2010 15:59:39 +0000

[...] up to a 20% drop in site traffic (a more in-depth description of her presentation can be found here for those interested). Since then, there’s been a swarm of development over tools related to [...]

By: Pat McCarthy

Pat McCarthy — Fri, 10 Nov 2006 23:02:45 +0000

Hi Jeff,

She said when they tested moving from 10 results per page to 30 results per page, total traffic and search queries dropped 20%. Total traffic dropping would have a negative effect on ad inventory.

By: Jeff Molander

Jeff Molander — Fri, 10 Nov 2006 14:24:19 +0000

“That users were getting frozen by too much choice.”

Hold on there! Users might also be simply finding what they want when they searched less. More results on a page increases the likelihood that someone will not need a second page, right??

GOOG has certainly addressed the speed issue since 1999 and can serve 10+ faster than .9 seconds in most cases. I’m left feeling like they did this to increase quantity of searches although this doesn’t really indicate opportunity for more search ad inventory, just more search queries.