Comments on: What Marissa Mayer and Google Knows: It’s Speed http://www.conversionrater.com/2006/11/09/what-marissa-mayer-and-google-knows-its-speed/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Wed, 07 Jan 2009 23:00:47 +0000 http://wordpress.org/?v=2.6.1 By: Pat McCarthy http://www.conversionrater.com/2006/11/09/what-marissa-mayer-and-google-knows-its-speed/#comment-27797 Pat McCarthy Fri, 10 Nov 2006 23:02:45 +0000 http://www.conversionrater.com/index.php/2006/11/09/what-marissa-mayer-and-google-knows-its-speed/#comment-27797 Hi Jeff, She said when they tested moving from 10 results per page to 30 results per page, total traffic and search queries dropped 20%. Total traffic dropping would have a negative effect on ad inventory. Hi Jeff,

She said when they tested moving from 10 results per page to 30 results per page, total traffic and search queries dropped 20%. Total traffic dropping would have a negative effect on ad inventory.

]]> By: Jeff Molander http://www.conversionrater.com/2006/11/09/what-marissa-mayer-and-google-knows-its-speed/#comment-27649 Jeff Molander Fri, 10 Nov 2006 14:24:19 +0000 http://www.conversionrater.com/index.php/2006/11/09/what-marissa-mayer-and-google-knows-its-speed/#comment-27649 "That users were getting frozen by too much choice." Hold on there! Users might also be simply finding what they want when they searched less. More results on a page increases the likelihood that someone will not need a second page, right?? GOOG has certainly addressed the speed issue since 1999 and can serve 10+ faster than .9 seconds in most cases. I'm left feeling like they did this to increase quantity of searches although this doesn't really indicate opportunity for more search ad inventory, just more search queries. “That users were getting frozen by too much choice.”

Hold on there! Users might also be simply finding what they want when they searched less. More results on a page increases the likelihood that someone will not need a second page, right??

GOOG has certainly addressed the speed issue since 1999 and can serve 10+ faster than .9 seconds in most cases. I’m left feeling like they did this to increase quantity of searches although this doesn’t really indicate opportunity for more search ad inventory, just more search queries.

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