Comments on: Success of the Banner Ad: 249% Contextual Improvement? http://www.conversionrater.com/2006/10/29/success-of-the-banner-ad-249-contextual-improvement/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Tue, 07 Oct 2008 03:46:18 +0000 http://wordpress.org/?v=2.6.1 By: Pat McCarthy http://www.conversionrater.com/2006/10/29/success-of-the-banner-ad-249-contextual-improvement/#comment-24503 Pat McCarthy Tue, 31 Oct 2006 00:36:11 +0000 http://www.conversionrater.com/index.php/2006/10/29/success-of-the-banner-ad-249-contextual-improvement/#comment-24503 Thanks Natasha, that's some good additional data. Thanks Natasha, that’s some good additional data.

]]> By: Natasha Robinson http://www.conversionrater.com/2006/10/29/success-of-the-banner-ad-249-contextual-improvement/#comment-24495 Natasha Robinson Tue, 31 Oct 2006 00:18:14 +0000 http://www.conversionrater.com/index.php/2006/10/29/success-of-the-banner-ad-249-contextual-improvement/#comment-24495 You may want to check out the recent study from ATLAS as well: From:<a href="http://www.internetretailer.com/dailyNews.asp?id=19946" rel="nofollow"> Consumers exposed to both display and search ads convert at higher rates</a> “Consumers exposed to both display and search advertising converted at a 22% higher rate than those using search alone, according to a study from the Atlas Institute. Atlas also found that search-click-only users converted at a rate 3.3 times higher than the display-click-only group. Combined display and search clicks converted at a rate 4 times higher than display click only.” See the full PDF: <a href="http://www.atlassolutions.com/pdf/CombinedImpact_DMI.pdf" rel="nofollow">The Combined Impact of Search and Display Advertising</a> You may want to check out the recent study from ATLAS as well:

From: Consumers exposed to both display and search ads convert at higher rates

“Consumers exposed to both display and search advertising converted at a 22% higher rate than those using search alone, according to a study from the Atlas Institute. Atlas also found that search-click-only users converted at a rate 3.3 times higher than the display-click-only group. Combined display and search clicks converted at a rate 4 times higher than display click only.”

See the full PDF:
The Combined Impact of Search and Display Advertising

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