Revenews has a sneak peek from eComExpo of the new Yahoo Search Marketing (Panama) interface. It looks pretty impressive to me, with some nice visual aids and I really like the ability to set a CPA goal for a campaign and then rate the importance on hitting that goal.
That will come in handy for those advertisers who don’t want to micromanage a campaign. If they know the maximum amount they can spend to get a conversion and hit their profit goals, they can specify that CPA goal and let it run. We have a similar way of accomplishing this on the Right Media Exchange where advertisers can buy at a dynamic CPM with a CPA or CPC goal.
The interface also looks clean, and I’ve heard the team who worked on the new version of Yahoo Mail helped out with making the interface nice and slick. I’m anxious to give it a whirl.