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A Discussion on Media Exchanges

September 8, 2006 12:11 am / 5 Comments / Pat McCarthy

Right Media’s CEO Mike Walrath just took part in an IMediaConnection.com discussion on advertising media exchanges along with Chas Edwards of FM Publishing and Bill Urschel of AdECN.

The text is a bit heavy at times if you don’t follow exchanges, but it’s interesting to see the similar, yet different perspectives of three companies who are thinking differently than traditional ad networks.

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