A Discussion on Media Exchanges
September 8th, 2006
Right Media’s CEO Mike Walrath just took part in an IMediaConnection.com discussion on advertising media exchanges along with Chas Edwards of FM Publishing and Bill Urschel of AdECN.
The text is a bit heavy at times if you don’t follow exchanges, but it’s interesting to see the similar, yet different perspectives of three companies who are thinking differently than traditional ad networks.
Related Posts:
- Right Media CEO Talks About Exchanges
- Eric Schmidt Admits It Shouldn’t Just Be Google
- NYT Covers Ad Exchanges, Gets It Partly Right
- Alibaba Launches Alimama - The Ad Exchange with the Best Name
- Will Niche Ad Exchanges Work?
Entry Filed under: Ad Networks, Advertising, Random, Right Media, Web 2.0
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