Comments on: What MSN’s ContentAds Should Do to Succeed With Publishers http://www.conversionrater.com/2006/09/01/what-msns-contentads-should-do-to-succeed-with-publishers/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Tue, 07 Sep 2010 15:58:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Halloween http://www.conversionrater.com/2006/09/01/what-msns-contentads-should-do-to-succeed-with-publishers/comment-page-1/#comment-17419 Halloween Tue, 26 Sep 2006 02:09:42 +0000 http://www.conversionrater.com/index.php/2006/09/01/what-msns-contentads-should-do-to-succeed-with-publishers/#comment-17419 I thought of a third item: 3. AdSense allows you to place more than one ad group on a page and not repeat ads. YPN and ContentAds would do well to allow this as well (assuming of course they have the inventory to do so). I thought of a third item:
3. AdSense allows you to place more than one ad group on a page and not repeat ads. YPN and ContentAds would do well to allow this as well (assuming of course they have the inventory to do so).

]]> By: Anonymous http://www.conversionrater.com/2006/09/01/what-msns-contentads-should-do-to-succeed-with-publishers/comment-page-1/#comment-17101 Anonymous Mon, 25 Sep 2006 00:00:26 +0000 http://www.conversionrater.com/index.php/2006/09/01/what-msns-contentads-should-do-to-succeed-with-publishers/#comment-17101 Two more improvements: 1. If MSN (or YPN) wants to get more publishers to convert from AdSense, allow publishers to specify a minimum payment per click. For example, allow them to say, "don't bother displaying ads if the payment is less than $0.03." For me, I'd prefer to keep visitors on my site if the payment per click is really low instead of sending them away. 2. Allow publishers to specify that the link should open in a new window. Those two alone would be a great boon to publishers and advertisers. I'd like to run the MSN version of AdSense along side YPN, and AdSense and see who pays more. It will be nice to have a third participant in the contextual ad space. Two more improvements:
1. If MSN (or YPN) wants to get more publishers to convert from AdSense, allow publishers to specify a minimum payment per click. For example, allow them to say, “don’t bother displaying ads if the payment is less than $0.03.” For me, I’d prefer to keep visitors on my site if the payment per click is really low instead of sending them away.

2. Allow publishers to specify that the link should open in a new window.

Those two alone would be a great boon to publishers and advertisers.

I’d like to run the MSN version of AdSense along side YPN, and AdSense and see who pays more. It will be nice to have a third participant in the contextual ad space.

]]>