Steve Berkowitz, senior vice president of the online services group for Microsoft, said ads would be made for Facebook, but they could also be aimed at any of MSNâ€™s various Internet properties, which have a total of 400 million users worldwide. At the same time, ads running on MSN properties may also appear on Facebook, depending on what audience the advertiser wants to reach.
Phil Leigh, president of Inside Digital Media, a market research firm specializing in digital media, said of the deal. â€œBut Facebook is also a legitimate test bed, a place where Microsoft can test new technology in a commercial context,â€™â€™ he said.
â€œWhat weâ€™ll see is Microsoft attempt to do some fairly leading-edge type of things, involving banner ads, animation and interactivity,â€™â€™ he added. â€œWhatever technology they develop and use effectively in Facebook, theyâ€™ll be able to use it elsewhere.â€™â€™
“…think of us as becoming the eBay of advertising where we will bring together buyers and sellers in an online marketplace.”