ClickTracks has announced a merger agreement with a family of internet companies called JL Halsey. Other companies in the family include Lyris, EmailLabs, and most recently, Hot
Banana – a Web content management company.
ClickTracks will remain a corportation as a wholly-owned subsidiary of JL Halsey. The full ClickTracks team will remain on board, and John Marshall will remain as CEO of ClickTracks.
JL Halsey will provide investment and resources, and work with ClickTracks on various integrations with their other families of products in creating a full online marketing suite. Some cool opportunties exist like integrating ClickTracks with Hot Banana so changes to content and site structure can automatically be tested and tracked.
I’ve posted before about how I think it would be beneficial for many of the different type of analytic applications to be all in one product suite, so this is somewhat of a step in that direction.
this is old news. websidestory is way out in front of this with its integration of its hbx analytics and the content and search software it acquired in the atomz acquisition.
Well, the acquisition itself is not old news as it just happened. The idea of combining web analytics with other services is indeed not new.