Google has agreed to pay Fox 900 million dollars over the next three years for exclusivity to provide the search and text ads on all Fox properties, most notably Myspace.
What does this all mean?
1. A lot more revenue for Myspace, which hasn’t really been blowing people away with it’s revenue numbers thus far for how many users and how much traffic they get.
2. Google cements itself as the search engine of choice for the Myspace generation, as if they weren’t already.
3. Adwords advertisers just got a lot more volume opportunities on Adsense to get clicks from cool kids who just want to say “Thanks for the add, TTYL, LOL!”
4. Google has spent almost 2 billion dollars to secure search and ad space on Myspace and AOL in the last year.
5. Google is locking Yahoo and MSN out of a lot of search queries and ad inventory.
6. The deal price is significantly more than Myspace was even purchased for at $580 million!