We publicly launched a new product as part of the Right Media Exchange today called Media Guard. Media Guard is a system that audits creatives entered into the Right Media Exchange. It has an automated component that tests for viruses embedded in ads, ads that spawn popups, and other nastiness.Â After creatives pass the automated process, each creative is audited and classified by two human auditors.
The point of this is to help publishers from getting bad or misclassified ads which has been a problem recently with spyware and other strange things being distributed through ads through out the web.Â Myspace was recently hit with a virus coming through ads, and there have been other occurrences.
What this all means is publishers and ad networks using RMX Direct or the Right Media Exchange will now have additional protection from bad ads.Â Some may even call Media Guard the “condom for your site”…..