• About
  • Contact
ConversionRater A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.

An Easy Way to Geotarget

July 30, 2006 12:33 am / Leave a Comment / Pat McCarthy

There’s been some recent articles and blog posts about how publishers can easy geotarget their advertising.

Geotargeting has been a strategy publishers have been using for a long time, but it’s recently come back into light due to Yahoo Publisher Network only paying for/allowing USA-only inventory. If a publisher doesn’t have a way to geotarget, they are serving ad impressions that not only aren’t making money, but could potentially get them in trouble with Yahoo.

There are additional reasons a publisher might geotarget, such as certain advertisers or ad networks paying different rates for different countries. And many publishers don’t even realize that some of the large networks are paying less for their international inventory or sending it to a default altogether.

So how does one geotarget? The article I mentioned above on WebsitePublisher outlines one method, and some ad servers have the ability built in. However, the easiest way I know of is to use the product my team just built called RMX Direct.

RMX Direct allows you to enter in any advertiser or ad network you’re working with and you can determine what countries you wish to show their ads.

Additionally, you can directly apply to and work with ad networks that are part of the Right Media Exchange. A few of those networks are located in international locations and are good at selling international ad deals, so it’s an ideal setup if you’re using the Yahoo Publisher Network. In this example you can traffic in the Yahoo Publisher Network and geotarget it to USA-only, then the Right Media Exchange networks can take all the international inventory. And this all happens through one set of ad tags, and you can see the reporting breakdowns per country. Pretty slick if you’re wanting easy geotargeting control. Plus it’s free.

Related Posts

  • 10 Ways to Use an Ad Server to Dominate With Contextual Ad Networks
  • Imagine the Possibilities for Publishers
  • Top 11 Publisher Ad Tools That Help You Make More Money
  • Google Adsense Reporting is Deceptive For Publishers
  • RMX Direct Has Launched
Zemanta
Posted in: Ad Networks, Advertising, Direct Media Exchange, Random, Right Media, Yahoo

Post Navigation

← Previous Post
Next Post →

Follow Pat

@patmccarthy
Facebook
Quora
LinkedIn
Tumblr
RebelMouse

Categories

  • Acquisitions
  • Ad Exchanges
  • Ad Networks
  • Advertising
  • Apple
  • AppNexus
  • Blogging
  • Conferences
  • Conversion Rate
  • Direct Media Exchange
  • Ecommerce
  • Facebook
  • Fantuition
  • Featured
  • Google
  • Microsoft
  • Music
  • Oregon Ducks
  • Personal
  • Publishing
  • Random
  • Right Media
  • Social Networks
  • Startups
  • Twitter
  • Web 2.0
  • Web Analytics
  • Yahoo

Recent Posts

  • How is Data Science in Advertising Like the NBA?
  • Coming Back to Blogging
  • What It Feels Like To Be Acqhired
  • How Facebook Will Become The Biggest Ad Network
  • Should Yahoo!’s Strategy Be To Focus On Women?
© Copyright 2021 - ConversionRater
Infinity Theme by DesignCoral / WordPress