In reference to this open challenge on Mark Cuban’s blog, Robert Young writing for GigaOm comes up with a great idea for using used movie stubs as a currency to get discounts to movies in the theaters. It provides an interesting twist, seems novel and fun, and balances out the viewership so that movies don’t get the majority of their revenue during opening weekend.

What kind of great ideas can you think up by giving yourself your own open challenge for your business? I’m getting my brain moving even more than it has been about the ways publishers can work with advertising. We’ll see if I come up with anything good.