Reddit Goes Cobranded with Social News
July 27th, 2006
Reddit has partnered with web magazine Slate to provide a social news interface for the articles published on Slate. You can see this in action at slate.reddit.com.
I didn’t see any integration on Slate.com in a quick look, but this opens what could be an interesting way to drive more traffic and users to Reddit if they started allowing top publishers to have their own cobranded Reddit to allow users to socially vote on and interact with their stories. They’d provide their technology and host the site like they are with Slate, and the publisher drives users to the tool. It could help Reddit get more exposure and new users who may have not heard of the social news site before.
A cool move, we’ll see if they pursue this further with other top web publishers.
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Entry Filed under: Publishing, Random, Web 2.0
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