I’ve been spending the last few months heading up the building of a web application for Right Media called RMX Direct.
The application is primarily an ad network management tool for web publishers. It allows publishers to auction every ad impression in real time to ad networks that are part of the Right Media Exchange (RMX), as well as add in their own outside ad networks or advertisers to compete in the auction for their inventory. These could be networks such as Google Adsense or things like ad deals they sell themselves.
Anyway, we’re planning to launch the application to a small select group of beta publishers this Monday. Although that’s exciting, today was exciting as well as we served the first real ad impression through the application. Here’s a screenshot, click for full size:
Working with our team has been fantastic and there’s been great effort from a lot of talented people. It’ll be very fun to start letting more people use RMX Direct.  You can also keep up with the product details at the RMX Direct Blog.