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Getting Ready to Launch RMX Direct

July 15, 2006 11:10 pm / 3 Comments / Pat McCarthy

I’ve been spending the last few months heading up the building of a web application for Right Media called RMX Direct.

The application is primarily an ad network management tool for web publishers. It allows publishers to auction every ad impression in real time to ad networks that are part of the Right Media Exchange (RMX), as well as add in their own outside ad networks or advertisers to compete in the auction for their inventory. These could be networks such as Google Adsense or things like ad deals they sell themselves.

Anyway, we’re planning to launch the application to a small select group of beta publishers this Monday. Although that’s exciting, today was exciting as well as we served the first real ad impression through the application. Here’s a screenshot, click for full size:

RMX Direct Screenshot

Working with our team has been fantastic and there’s been great effort from a lot of talented people.  It’ll be very fun to start letting more people use RMX Direct.   You can also keep up with the product details at the RMX Direct Blog.

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Posted in: Direct Media Exchange, Random, Right Media

3 Thoughts on “Getting Ready to Launch RMX Direct”

  1. Bennett Zucker on July 17, 2006 at 5:14 am said:

    RMXD Team,
    Bon voyage! I’m sure it’s going to be an exciting ride. BZ

  2. peter caputa on July 17, 2006 at 3:37 pm said:

    Congrats Pat (and team). I know this has been a long time coming.

    As a small advertiser, I am looking forward to getting in there and testing out the controls.

  3. Pat McCarthy on July 17, 2006 at 3:41 pm said:

    Thanks Bennett.

    Thanks Peter, I’ll send you a beta invite in a couple of days.

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