How Does A Web Company Know When They’ve Made It?

If you’re a young web company, how do you know when you’ve really made it?

Is it getting Techcrunch’d? No.

Is it receiving a VC investment? No.

Is it actually earning revenue? No.

Is it generating a real profit? No.

Digg knows what it is.

It’s when you have people like Seth Godin who are not even related to your company trying to figure out better ideas for your business.

It’s when you have people trying to put you on the level of powerful media institutions when you’re actually not really there yet.

What does this all mean? It means people are thinking about Digg, a lot. They’re using it, and while using it they’re trying to think of ways to make it better. Why? Because they like it. I encounter lots of websites, and if a website is bad, I rarely spend much time thinking about how to make it better, I just go someplace else.

However, if I love a website, I think about ways it could even be better.

Digg has made it to that level where great thinkers are giving free ideas on how to make it better. And while I disagree with Seth Godin’s post because I think Digg loses value if it goes the route of gatekeepers who are taking paid submissions, the fact that he’s throwing out ideas is valuable. Does this mean Digg is a lock to succeed? No, in reality it doesn’t. Digg still is young, and although I’ve heard they are profitable, there isn’t any public information about their revenue and profit. Add in the quickly-changing landscape of the online world now, and nobody is really safe.

However, Digg has established itself with fantastic momentum, and it’s now a “king maker” with the traffic and respect it drives with its links.

The lesson here is to strive to please your users so much that they’re helping you improve and get better, simply because they love what you’re doing.

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