Video Emails Could Help Conversion
July 9th, 2006
Dan Tudor at LandingTheDeal.com discusses video emails and the reaction he’s had from using them.
While I haven’t tried out using video in email, it sounds like an intriguing idea. On one hand, it could potentially be very annoying because part of the power of email is how quick it is to read, write, and correspond. Waiting for video to download and kick in could be something that both friends and prospects don’t enjoy.
On the other hand, it’s been shown many times that putting a more human face on a website can help conversions. Why not email as well? How could it be used?
Ecommerce Newsletters
You could show off new products with real video and audio. That seems to be a surefire way to improve the amount of products you could sell.
Individual Sales Discussions
If your type of business involves having individual email conversations with prospects, what better way then to make a relationship if the customer can actually see the salesperson they’re working with?
Blog Updates
I believe one of the reasons blogs have been a success is because users get to really feel like they know the blogger. If your blog has an email update list, might as well communicate via video on occasion to grow that bond even more.
Content Sites
Again, breaking things up from the normal email newsletter could be a nice change of pace, and for some sites you could do some great educational stuff with video emails.
It seems worth a test on any account, and let me know the results.
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2 Comments Add your own
1. WebMetricsGuru | July 9th, 2006 at 5:15 pm
Dan is one of the KMM bloggers (he’s in the same network as I am) and I will check out Video emails – esp for one of my clients. I don’t see it for myself right now, but maybe that will change once I work with it.
2. Dan Tudor | July 9th, 2006 at 10:19 pm
Thanks for the comments on my post about video e-mails.
I wanted to make a few quick comments following this post and the comment above. First, thanks for your thoughts on video e-mail. Second, its ultra easy to use. One of the reasons I like the service I use is that it doesn’t send a huge video file as an attachment to an e-mail…its all web-based, so there are no long downloads when receiving the e-mail.
There’s also a video Instant Messenger feature that allows you to chat back and forth real time with another user, as well as a webcast feature that basically lets you do live webcasts (works great for training, seminars, etc.)
Lastly, I didn’t see it as being right for me either. Until I used it. Now, I’m hooked. Absolutely, 100% love it. It does such a better job at communicating ideas vs. traditional text e-mail its not even funny! Plus, instead of typing out an e-mail for 10-15 minutes, I just talk for 2 minutes via video and send it. Its proved to be a great time saver for me.
OK, enough of my commercial. Back to regularly scheduled blogging…
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