Along the lines of my analytics options post yesterday, publishers also have so many options for revenue generation now that it can be overwhelming.
Directly-sold advertising campaigns, CPM ad networks, CPC ad networks, CPA networks, affiliate networks, ecommerce, text ads, display ads, video ads,Â co-registration, lead generation, and more.
I LOVE that publishers have so many options.Â Websites are so different and their users are so different that there needs to be a big amount of revenue opportunities.
However, this doesn’t mean it’s easy to manage.Â If you’ve got a site with decent traffic, you could be working with 5-10 ad networks.Â That’s a lot of different places to login, a lot of systems to learn, tags to manage, reports to view, etc.
How can publishers possibly test all the opportunities to see what works best for them?Â How can this process of working with so many companies be more efficient?