Personally, I love it when companies launch blogs for specific products or services. If I’m a user of that product or service, I usually find the blog to be a great resource for furthering my knowledge and I notice that it keeps me more engaged as a user. As long as it’s done well.
Along those lines, Google Analytics has just released it’s own blog for their web analytics application. The blog is only three posts deep right now, but posts like this one on calculating what a visit is worth are the kind of posts that not only Google Analytics users can benefit from, but anyone who uses web analytics.
Oh come on, Pat, it’s a lousy post (Google’s). If they are going to blog, at least they should blog about something that isn’t so basic that it’s in their “Read Me” (the page that clicking on Help takes one too. And which is actually very helpful.)
Why don’t they do a post on match type — when you choose a goal, you have to choose “head match” vs. “Exact Match” and while I can assume what they mean, I really am not 100% sure. Why don’t they do a post on how goals are calculated on the overlay – it is someone who touched the link in question and the goal in question at any time (assuming you don’t wipe your cookies) and in any order (you can accomplish a goal, come back a month later with cookies intact, and every link you touch gets that goal incremented? or does it have to be the other way around?) I could go on and on.
Hey, congrats on your #1 web analytics blog ranking.
Robbin
Hi Robbin,
Well, it is basic content, but you have to remember the majority of Google Analytics users are not web analytics professionals. The blog isn’t targeted at you and me.
Sure, they have lots of things they can blog about like matching and goals, but they’re only 3 posts in!
I agree with that. Blogs have some special advantages always. It is very informative and communicatively fit for internet users.