Apparently Peter Chernin, the President and COO of News Corp, said at a recent conference that they were looking at various ad serving technologies to help them find ways to make money off all that MySpace traffic. They are the #2 property on the web in page views, but WAY down the list in amount of revenue generated.
Since advertising is an obvious way to generate revenue, it seems like a natural fit for them to own or work closely with various ad technologies to make the best of it. It’s interesting to note that they are #6 in search engine market share, even though they aren’t a search engine. Obviously there is revenue to be made there, which is why they’re talking to Google and MSN about it, and potentially even auctioning off the right to serve search ads to that traffic. Do you think they’ll get a pretty good revenue share on that?