Jay Weintraub beat the press release by pointing out that Vendare Media and Netblue will merge.

Vendare does a little of everything with their display ad network, email marketing, search marketing, co-registration, and more.  Netblue is more of a high-volume direct marketer, so it should be an interesting merger.  They’ll probably cover more ground, and from my distant view there does seem to be some good strengths they can use together.

If it helps publishers and advertisers, it’ll be a good thing.  Congrats to the two companies.