Microsoft Picks WebTrends

In a great win for WebTrends, Microsoft has chosen them as the analytics provider for all of Microsoft’s web properties.

Their press release covers the reasons why Microsoft made that choice.  It should be a good momentum boost for Webtrends as it seems like some of the largest web companies out there have selected other vendors over the past couple of years.  It’s just more proof how competitive this space is, and how much great innovation the analytics vendors are doing in their products.

With Google’s purchase of Urchin and subsequent release of Google Analytics, some have wondered if Microsoft’s purchase of DeepMatrix not too long ago was going to be a similar product offering for Microsoft.  WebMetricsGuru suspects that Microsoft may not have felt that DeepMatrix could handle the needs of Microsoft’s properties themselves.

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