Comments on: Google Unleashes Video Ads http://www.conversionrater.com/2006/05/23/google-unleashes-video-ads/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Mon, 15 Mar 2010 18:52:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike HYland http://www.conversionrater.com/2006/05/23/google-unleashes-video-ads/comment-page-1/#comment-141720 Mike HYland Sun, 05 Aug 2007 19:58:59 +0000 http://www.conversionrater.com/index.php/2006/05/23/google-unleashes-video-ads/#comment-141720 I've done 2 video Ad campaigns for Adwords merchant clients. Both the video Ads and the tasteful banners get more Google impression exposure on the content network due to higher CTR then the text Ads. Merchants get average conversion ratios due to many "lookie loo" clicks but the bid fees are half or 1/3 of the text only search click fees. I actually run some parallel campaigns for Site targeting and content which have ZERO text Ads eliminating 100% of the MFA click traps. They convert very well and give great branding on the free impressions. I’ve done 2 video Ad campaigns for Adwords merchant clients. Both the video Ads and the tasteful banners get more Google impression exposure on the content network due to higher CTR then the text Ads. Merchants get average conversion ratios due to many “lookie loo” clicks but the bid fees are half or 1/3 of the text only search click fees.

I actually run some parallel campaigns for Site targeting and content which have ZERO text Ads eliminating 100% of the MFA click traps. They convert very well and give great branding on the free impressions.

]]> By: Avinash Kaushik http://www.conversionrater.com/2006/05/23/google-unleashes-video-ads/comment-page-1/#comment-4140 Avinash Kaushik Tue, 23 May 2006 20:27:52 +0000 http://www.conversionrater.com/index.php/2006/05/23/google-unleashes-video-ads/#comment-4140 There is perhaps one more way potential thought other than fade into background or wildly succeed. Something in between the two. As with all thing google we have no idea what they are really thinking about in their own "big" or "werid" brains. The one thing this does do is bring a lot more democracy to the world of video ads and lets the little guys go out and fish and see if something happens. The web is evolving and we are too in terms of our habits and based on the world we know today maybe this is crap but GOOG has enough money to hang in, experiment and see what happens. :) There is perhaps one more way potential thought other than fade into background or wildly succeed. Something in between the two. As with all thing google we have no idea what they are really thinking about in their own “big” or “werid” brains. The one thing this does do is bring a lot more democracy to the world of video ads and lets the little guys go out and fish and see if something happens. The web is evolving and we are too in terms of our habits and based on the world we know today maybe this is crap but GOOG has enough money to hang in, experiment and see what happens. :)

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