Yahoo launched a new tech site called Yahoo Tech, and I like some of their ideas with it, but they still have a lot improving to do.
First, as Om Malik points out, their strategy seems mixed.Â I like that they are creating writing personas of different types of tech consumers and tailoring the writing and reviews for those audiences.Â They have “The Mom”, the “Techie Diva”, “Working Guy”, and more.Â This makes sense to me.
What doesn’t make sense, is that I have a hard time distinguishing ads from content on the site.Â Heck, I like advertising, but I don’t like having to figure out what is and isn’t an ad.
I like that it’s a very average consumer friendly site.Â It doesn’t feel too techie for my mom to browse.Â What I don’t like is trying to tie social networking into a site aimed at my mom.
I think Yahoo’s best shot at an audience here is going for my mom.Â Go for the audience that isn’t using CNet or Engadget now. Â They are the people getting into technology who need it.Â Another option they should think about, or maybe this would be better suited for Myspace, is a tech site aimed at the 16-24 demographic of average teens and young adults.Â Then you could really build in social networking around specific gadgets these kids are passionate about.