Comments on: Video Increasing Conversion Rates http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/ A discussion of ecommerce, online advertising, Web 2.0, web entrepreneurship, and just making the web convert for your goals. Thu, 24 Jul 2008 18:21:43 +0000 http://wordpress.org/?v=2.5.1 By: Ali Johnston http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/#comment-52537 Ali Johnston Wed, 17 Jan 2007 18:46:03 +0000 http://www.conversionrater.com/index.php/2006/04/12/video-increasing-conversion-rates/#comment-52537 I agree, watching a video is a lot easier to digest on the ol' grey matter. Multimedia is the way forward I agree, watching a video is a lot easier to digest on the ol’ grey matter. Multimedia is the way forward

]]> By: Richard Kerr http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/#comment-49193 Richard Kerr Sat, 06 Jan 2007 20:13:51 +0000 http://www.conversionrater.com/index.php/2006/04/12/video-increasing-conversion-rates/#comment-49193 I guess it just boils down to ease of use and multimedia. People are always going to prefer being told something as appose to having to read it!. I guess it just appeals to the lazy creature in all of us. I guess it just boils down to ease of use and multimedia. People are always going to prefer being told something as appose to having to read it!.

I guess it just appeals to the lazy creature in all of us.

]]> By: Pat McCarthy http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/#comment-1302 Pat McCarthy Thu, 13 Apr 2006 07:24:06 +0000 http://www.conversionrater.com/index.php/2006/04/12/video-increasing-conversion-rates/#comment-1302 You're correct Webmetricsguru that it's not a pure test because it's not boiled down to one variable. However, it's a judge between the two formats of the primary content being in video or being in text. Four times the conversion rate is a SIGNIFICANT difference, and I find it unlikely that it's something like the background color of the page accounting for the majority of that difference. The likelihood is that the different review format (text vs. video) is really driving the difference in conversion rate. You’re correct Webmetricsguru that it’s not a pure test because it’s not boiled down to one variable. However, it’s a judge between the two formats of the primary content being in video or being in text. Four times the conversion rate is a SIGNIFICANT difference, and I find it unlikely that it’s something like the background color of the page accounting for the majority of that difference.

The likelihood is that the different review format (text vs. video) is really driving the difference in conversion rate.

]]> By: Brendon Sinclair http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/#comment-1296 Brendon Sinclair Thu, 13 Apr 2006 03:14:23 +0000 http://www.conversionrater.com/index.php/2006/04/12/video-increasing-conversion-rates/#comment-1296 Thanks for the mention. Yes, both sites are very different. The text page is on my main site and 1 of 1,000 pages. We've agonised over what format to do the video site in and decided upon Flash 7 after a lot of research into accessability, reluctance to download media players, play quality, etc. No system is perfect but we believe the way we've done it is as effective as possible (but not perfect). And you're right in saying that video won't work for everthing, of course. Being SEO I thought video might work because people who know about it and are reviewing a book about it are more tech savy and more likely to view online video. Thanks again. Brendon Thanks for the mention.

Yes, both sites are very different. The text page is on my main site and 1 of 1,000 pages.

We’ve agonised over what format to do the video site in and decided upon Flash 7 after a lot of research into accessability, reluctance to download media players, play quality, etc. No system is perfect but we believe the way we’ve done it is as effective as possible (but not perfect).

And you’re right in saying that video won’t work for everthing, of course. Being SEO I thought video might work because people who know about it and are reviewing a book about it are more tech savy and more likely to view online video.

Thanks again.

Brendon

]]> By: Webmetricsguru http://www.conversionrater.com/2006/04/12/video-increasing-conversion-rates/#comment-1294 Webmetricsguru Thu, 13 Apr 2006 01:29:01 +0000 http://www.conversionrater.com/index.php/2006/04/12/video-increasing-conversion-rates/#comment-1294 I looked at both sites and and the layout and pretty much everything else is different. I don't think I'd put it all on the Flash Video. The only thing the two sites have in common is they are selling the same product...and that's it. I looked at both sites and and the layout and pretty much everything else is different. I don’t think I’d put it all on the Flash Video. The only thing the two sites have in common is they are selling the same product…and that’s it.

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