Can video increase your conversion rate?Â Andrew Johnson’s Web Publishing Blog has an interview with Brendon Sinclair about a website he made that is just a video case study that promotes Aaron Wall’s SEO Book.Â What’s interesting is that Brendon also has a normal site promoting the book, but the video site gets four times the conversion rate.
It’s a pretty interesting idea to build a site like Brendon built to review the book in an affiliate format.Â It’s pretty compelling because the video gives a sense of trust in seeing a real talking person, and he does a good job showing a real example of why the SEO Book worked for him.Â It’s getting easier and easier to create video like this, although Brendon still points out it took him four days of work to create this, but depending on how much revenue it generates four days isn’t that bad.
I wouldn’t yet say it’s a hard and fast rule that video will convert better. It has to be done well, a poorly done video could kill conversion rates as fast as a well done video could help them.
The bottom line is think about testing video for whatever you’re promoting.Â Whether you’re running a topical blog or an ecommerce empire, it could help your results.