Comments

1. Steven says:
   August 11, 2008 at 1:58 pm

   Use a third party business verification.

   I use trust seals from Merchant-Safe.com and my sales went up by 16% on the first month and 12% on the second month.

   On an average many people say they get 15%.

   Increasing Conversion Rate with Trust Seals
2. Steven says:
   August 11, 2008 at 2:00 pm

   Here is the proper link for Trust Seals

   Increasing Conversion Rate with Trust Seals
3. John says:
   May 6, 2009 at 1:07 am

   I agree with Steven, trust seals work well.

   We have split tested many however make sure you get an SSL certificate too from Verisign or Godaddy.

   For our SSL certificates we use Godaddy and for our third party accreditation we use feedbackranking.com

   Never under estimate third party accreditation, this can double your sales and it only takes 5 minutes to put the icon on a site
4. Allen Kelly says:
   May 8, 2009 at 8:42 am

   If you are looking to increase conversions, 2 HUGE pieces to the puzzle are VeriSign Extended Validation SSL and the VeriSign Secured Seal.

   The VeriSign Secured Seal

   •The VeriSign Secured Seal is seen by over 100 million people a day on over 90,000 Web sites in over 150 countries.

   •The VeriSign Secured Seal can increase online sales by 10%-36% – case studies here

   •91% of online shoppers recognize the VeriSign Secured Seal

   •86% of online shoppers feel more confident entering personal information on sites the using security indicators, such as a trust mark

   •74% of U.S. Internet users identity theft as a primary fear

   VeriSign Extended Validation SSL

   •93% prefer to shop on sites with EV certificates

   •97% are likely to share their credit card information on sites with the green EV bar, as opposed to only 63% with non-EV sites

   •88% trust the name VeriSign on a site, as opposed to only 22% for the next most trusted SSL provider

   •77% would hesitate completing a transaction on a site that once had the green address bar, but no longer does

   •Dozens of measured uplifts from 11 countries ranging from 5%-87% – case studies here
5. Paul says:
   May 20, 2009 at 8:02 am

   I actually found merchantsafe.org while looking to learn about safe shopping online. Merchant Safe trust seals give you a quick hike in conversion. I have a small web hosting company and mainly reselling server space. This is a highly competitive market and I really needed to get every single bit that I can out of my ad dollars.

   I have both privacy seal and Merchant Safe seal and about 15% jump in sales over 4 months. I think it is very decent. The best part – they give you free coverage about your site with incoming links from their directory..

   Trust Seals by Merchant Safe