IMedia Connection released their second ad network crib sheet. This is a follow up to the first one released back in January, but this one is more interesting to me since it contains my employer Right Media as well as two Yield Manager platform partners, Adtegrity and Icon Ad Solutions.
There are numerous other Yield Manager platform partners that are large enough to be mentioned in these crib sheets, but it’s good to see that some are on this second crib sheet. Partners CPX Interactive and Adtegrity both also were in OMMA Magazine’s list of top ad networks based on monthly volume last month.
It’s good to see more industry media focus on what Yield Manager is doing for networks, as there are quite a few networks getting great benefits from being part of our auction marketplace. Expect to see more focus being put on publishers and advertisers gaining benefits over the next year.