DoubleClick to Acquire Falk
March 15th, 2006
We’ve got some consolidation in the ad serving world as it’s now been reported that DoubleClick will acquire Falk eSolutions. Falk is very strong in the European market and has a number of large clients in the United States as well, but the move is probably a play by DoubleClick gain more market share in Europe.
The next question is if Falk is going to remain as a separate product or just get swallowed up by DoubleClick’s Dart ad server.
Entry Filed under:Advertising
No Comments
(a href="" title="") (abbr title="") (acronym title="") (b) (blockquote cite="") (code) (em) (i) (strike) (strong)