We’ve got some consolidation in the ad serving world as it’s now been reported that DoubleClick will acquire Falk eSolutions. Falk is very strong in the European market and has a number of large clients in the United States as well, but the move is probably a play by DoubleClick gain more market share in Europe.

The next question is if Falk is going to remain as a separate product or just get swallowed up by DoubleClick’s Dart ad server.