Ad Networks Getting More Funding: Tacoda and FM Publishing

March 15th, 2006

The ad network space is remaining hot as two ad networks with different approaches announced more funding this week.

John Battelle’s FM Publishing announced they completed their Series A financing with Panorama Capital as well as many of their original investors taking part in the round. The amount of financing was not announced.

Tacoda also announced a $12M round with Rho Ventures leading the way along with Union Square Ventures in order to fuel more growth and expansion. They mention hardware and other expenses as being a need for investment. Tacoda has some impressive growth stats on their release, but there are some aspects of behavioral targeting and networks which I think are troubling. Definitely a big opportunity there though.
Congrats to these two companies, it looks like investors still have a lot of faith in the ad network business model, even though FM and Tacoda are going about being an ad network in entirely different ways. It’s amazing how many different ad network models exist, and I highly doubt we’re done seeing the variations yet.

• Online Publishers and Ad Networks Podcast from SXSW 2007
• Speaking at SXSW in Austin on March 10th
• Next Move In The Advertising Battles: Tacoda Joins AOL
• SXSW Is Impressive
• Microsoft Snaps Up Their Own Exchange: AdECN

Entry Filed under: Ad Networks, Advertising