http://www.conversionrater.com/2006/03/07/ppc-conversion-index/ A discussion of online advertising, web entrepreneurship, and personal ramblings from Pat McCarthy.. Tue, 07 Feb 2012 13:14:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.conversionrater.com/2006/03/07/ppc-conversion-index/comment-page-1/#comment-346016 b2b Wed, 24 Jun 2009 16:35:42 +0000 http://www.conversionrater.com/index.php/2006/03/07/ppc-conversion-index/#comment-346016 I would also add that the b2b variable really skews research such as this. Because of my industry involvement really coming from a b2b background and the problems that industry faces within the ppc marketplace mean means any research you would like to meaningfully apply to a b2b environment would need to be done specific to that filtering our the majority of searches from individual home users I would also add that the b2b variable really skews research such as this. Because of my industry involvement really coming from a b2b background and the problems that industry faces within the ppc marketplace mean means any research you would like to meaningfully apply to a b2b environment would need to be done specific to that filtering our the majority of searches from individual home users

]]> http://www.conversionrater.com/2006/03/07/ppc-conversion-index/comment-page-1/#comment-346015 James Wed, 24 Jun 2009 16:31:56 +0000 http://www.conversionrater.com/index.php/2006/03/07/ppc-conversion-index/#comment-346015 Its a nice piece of theoretical research but I am not sure how much weight their proposal holds in the real world. There are so many business specific variables that it makes me question such 'general' research Its a nice piece of theoretical research but I am not sure how much weight their proposal holds in the real world. There are so many business specific variables that it makes me question such ‘general’ research

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