In some ways the display ad network space hasn’t had a ton of technology innovation since the dot-com bubble. Yes, there’s been some progress in behavioral targeting, but there hasn’t been too many technology enhancements and tools built to make display advertising easier and more powerful.
That’s one of the great things about working for Right Media, we’ve got a focus on building new products that change the way advertising is bought and sold.
MediaGuard is a product we’re building to allow third-party auditing of both publisher sites and advertising creatives in order to help solve a problem in the ad network world where publishers get ads they don’t want and advertisers run on sites they don’t want to be running on.
It’s not really revolutionary, but it’s one more step in making publishers and advertisers happy and making the buying and selling of ads a better process.