Online Media Auction Services Already Exist

January 27th, 2006

MediaDailyNews had a recent article about eBay pitching an online auction for media service to a group of large advertisers. The article is written as if such a service doesn’t exist, yet it already does. We’ve had our online media auction service running for quite a while now at Right Media, and it’s not that small as it’s running 35 billion online media impressions per month now.

As our CEO Mike Walrath pointed out in his comments about the article, perhaps we weren’t mentioned or the idea seems new because we’ve been flying under the radar and haven’t been doing any marketing or public relations. That’s okay, there comes a point when you can’t be ignored, and any discussion about auctioning media is good as it’s more efficient than the traditional ways online media has been bought and sold.

• A Wise Analysis Of Our Yahoo Deal
• eBay’s AdContext: Can it Work?
• Eric Schmidt Admits It Shouldn’t Just Be Google
• Google Killing Content?
• Yahoo! Invests In Right Media, Leads $45 Million Round

Entry Filed under: Ad Networks, Advertising, Random, Right Media