Wow. Bloomberg reports that Yahoo has basically given up on being #1 in search, surrendering to Google.
How demoralizing is that news to their search development team? While it may be true, it seems like to achieve the most they could, Yahoo is selling itself short in just giving up to Google. Companies aren’t usually #1 forever, it’s not like Google is the first company that can’t be toppled.
It is a sign though at how powerful and successful Google is and how ingrained they are in our collective search psyche. Yahoo has been trying for years, and is just losing ground. At some point I think someone will come along who looks at search in an entirely different and better way. But it appears that just trying to emulate Google isn’t going to work.