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What Are Blog Networks Using For Ad Serving and Optimization

January 5, 2006 2:16 am / 4 Comments / Pat McCarthy

There are quite a few networks now, even a blog about blog networks.

With another one soon moving into doing advertising for it’s blogs, I’m left wondering what all the blog networks are doing to manage and optimize their advertising across their blogs.

Are people coding their own ad servers? Manually optimizing? Using something like phpadsnew?

Yield Manager is built to power ad networks, so naturally I think it’s a good fit. I may be biased, but I also have experience in operating an ad network for multiple sites. If you’re a blog network who is doing advertising, feel free to drop me an email. It’s an interesting space right now, I’d love to discuss it.

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